My Most Important Business Tool?

Tools-1.5

Today I was asked us to consider the Number ONE  tool that I use and cannot do without, in my business.

This challenge has had me a bit stumped.  Just when I identify one, another comes to mind.

First, I cannot do without my computer.  My MacBookPro has become my right hand, so to speak.  Without it, I cannot gain access to the internet, or the other tools that I use daily.  I’d always been a PC girl until I finally decided to give the Mac a try… and this was based on all the rave reviews by other Mac users.  They are especially well-liked by creatives who use it’s built-in suite of tools.  I don’t actually use many of them… as I have my own and have had my favourites for years… but back to that shortly.

Next, I cannot be without a camera.  The camera in the graphic above is my older Canon  Powershot SX40, an awesome little ‘instant’ camera with an amazing optical zoom and great effects built in.  Lot’s of fun, easy to use and very portable.  When I first got it, it was top of the line for instant cameras and I’d been looking at it for a while… and no regrets.  I also LOVE my Canon T5i, DSLR.  What a beauty. It never leaves my side.  I use cameras to capture my day, sometimes thoughts… to create images I need for my business or clients.  I cannot be without a camera.

Another important thing for me, in running my business, is planning and although I do use a couple of online tools, first and foremost, I use a whiteboard (because I am definitely a VISUAL creator – I need to see what I am doing and what I’ve got planned) and I have my Daily Planner and notebooks…  I use the dollar store notebooks to make notes whenever I speak with new clients…  Then, later I can gather my notes and thoughts and type them out into Notes on my MacBookPro.

Adobe Creative Suites… Creative Cloud!  Where would I be without Photoshop or Illustrator?  These are tools I use every day!  Great for manipulating images, cleaning images and creating new graphics.  Love me some P.S. & Illustrator.

So the next important tool for me, actually, would be Notes.  I have an iPhone, a iPad Air, and my Mac Computer and Notes syncs seamlessly between all three.  With all those online tools out there (there are some great free to use tools like Asana & TeamworkPM), I still come back to my Notes.  They are always right where I need them.
Notes-Screenshot

Another favourite tool for me, is Pocket.  I Love Love Love Pocket!!  If you haven’t heard of it, check it out!  It’s an awesome little tool for grabbing websites and webpages and holding them for you.  If you log in to Pocket, you can organize the pages you’ve put in pocket and you can use tags as well… but it has it’s own handy little search and it works like a charm!  I save and organize videos and tutorials, websites I’d like to check out… If I’ve read something somewhere about a new program or tool and want to look at but don’t have time to, there and then… I just Save to Pocket.

So, there you have it. I’ve failed the challenge. I could not come up with just one tool… It is like raising a child. It takes a village and these tools are my part of my personal arsenal.   There are several other tools that I do use, but more on them later.

I would love to hear from you.  Let me know if you use any tools I’ve mentioned and what your favourite is!

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